Monday, August 11, 2025

Every Hour Without This Costs You Money (and You Don’t Even See It)

Every Hour Without This Costs You Money

(and You Don’t Even See It)

Image courtesy of Chat GPT

You’re losing profit in slow motion, and you probably don’t know it. Every undocumented process in your business quietly eats away at your time, energy, and revenue. For solopreneurs and small business owners, it’s not just a leak, it’s a drain that could be costing you thousands each year.

Even Solopreneurs Need Written Procedures 

Imagine this: it’s Tuesday morning, and you’re already behind. A client asks for something “the usual way,” but you can’t remember exactly what you did last time. You dig through old emails, recreate steps, double-check details. An hour gone. No billable work done. And that’s today. Multiply it by weeks, and you’re watching thousands of dollars slip away every year because your processes live in your head, not on paper.

The Real Cost of “Just Wing It”

Without clear, written Standard Operating Procedures (SOPs), you’re running a memory-based business; a risky, expensive choice.

  • Lost Time = Lost Profit
    A survey shows 25% of business owners spend more than 40% of their week on repetitive admin tasks (ProfitPeopleSystems, 2025). Without documented steps, these tasks take longer and are more error-prone.
  • Inconsistency Hurts Revenue
    Even small deviations in process can lead to errors, rework, and client dissatisfaction. Larger studies confirm that exceptions in processes increase costs and reduce performance (Dijkman et al., 2017).
  • Compliance Risks Can Sink You
    Mishandling regulated processes, even unknowingly, can lead to catastrophic fines and reputational damage. For some companies, the cost of non-compliance exceeds $14 million annually (Ponemon Institute & Globalscape, 2018).

Where to Start: High-Impact Procedures

Not every process is equally important to document first. Start where the money, efficiency, and legal stakes are highest:

  1. Client Onboarding & Communication – Improves first impressions and avoids lost deals.
  2. Billing & Invoicing – Keeps cash flow smooth and predictable.
  3. Service Delivery / Product Fulfillment – Prevents missed steps that damage quality and reputation.
  4. Compliance & Data Handling – Protects you from fines, lawsuits, and sleepless nights.
  5. Business Continuity Planning – Keeps you operating when things go wrong.

You Don’t Need a Big Budget to Get Big Gains

Here’s the good news: creating SOPs doesn’t require expensive consultants or months of work. I’ve helped solopreneurs and small teams put effective procedures in place in days, not weeks, often using free or low-cost tools. The result? More time for clients, more consistent delivery, and a measurable bump in profit.

Your Next Step: Start Recovering Lost Profits

If you’ve read this far, you know the truth; every undocumented process is a silent leak in your business. The sooner you fix it, the faster you’ll see the gains.

That’s why I created The Profit Recovery Memo™, a free weekly briefing where I share quick, low-cost ways to plug profit leaks, streamline operations, and document the right processes so your business runs smoother and makes more money.

👉 Subscribe now and start getting your profit back: Click here to join | https://3pbusinessaccelerator.com/profitrecoverymemo

References

Document360 Team. (2024, December 11). 10 essential steps in writing SOPs. Document360.

Dijkman, R., van IJzendoorn, G., Turetken, O., & de Vries, M. (2017). Exceptions in business processes in relation to operational performance. arXiv.

Ponemon Institute & Globalscape. (2018). The true cost of non-compliance in business. IRIS Global.

ProfitPeopleSystems. (2025, January 24). The Solopreneur's guide to simplifying business systems. ProfitPeopleSystems.

anna by ang blog. (2024, July 25). Why solopreneurs need standard operating procedures.

ProcessDriven. (n.d.). Why SOPs are important: Benefits of standard operating procedures. ProcessDriven.

Wikipedia. (2025). Business continuity planning. In Wikipedia.

Wikipedia. (2025). Small business. In Wikipedia.

ABOUT THE AUTHOR

 Bestselling Author of "The Art of Project Management" and "From Chaos to Cash," Tom Sheppard specializes in managing large ($10mm+), high-risk, high-profile projects in the US Financial Services market and helping small businesses get big business results without big business costs.

 (c) Copyright 2025 The Skillful PM, LLC. All Rights Reserved. 

Wednesday, April 9, 2025

Is Your Business Secretly Crying for Help?


Is Your Business Secretly Crying for Help?

If you're like most small business owners, you're hustling. You're putting in long hours, solving urgent problems, and spinning so many plates it’s a miracle none have hit the ground today.

But here’s the question that From Chaos to Cash dares to ask…

What if all that busyness is actually hiding the fact that you don’t fully understand your business—or your customers?

Yep. That might sting a little.

My bestselling Amazon book, From Chaos to Cash: How to Fix Cash Flow, Work Less, and Build Predictable Profits, is now available in eBook and audio, with paperback coming soon. And it's already helping owners like you spot the blind spots that are costing them time, money, and peace of mind.

Inside, I introduce the 3P Business Accelerator™—a system built on three pillars:

  • Prioritization: Focus on what matters most (hint: it's usually not what’s screaming loudest).

  • Productivity: Streamline the chaos and get more done with less burnout.

  • Profitability: Learn exactly which customers and services drive your bottom line—and which ones are draining it.

You’ll find true stories of real entrepreneurs who didn’t realize how close they were to burnout (and bankruptcy) until they saw the data. You’ll learn how a few smart changes can unlock more time, more clarity, and yes, more cash.

This isn't some high-level theory fluff. It's a practical guide for business owners who are done with the hustle and ready for real, strategic growth.

👉 Ready for the next step?
Visit www.3PBusinessAccelerator.com and book a FREE consultation. Let’s talk about how the 3P Framework can help you get out of firefighting mode and into growth mode—for good.

Stop guessing. Start growing.

See you on the other side of chaos.

– Tom Sheppard, The Skillful PM

About the Author

Bestselling author Tom Sheppard specializes in managing large ($10mm+), high-risk, high-profile projects in the US Financial Services market. 

 Author of "The Art of Project Management" and "From Chaos to Cash" as well as 40 more titles.

More than 20 years experience in project management in banking and financial services with a PMP and MPM. More than 25 years experience in systems design, development, and management with a BSCS/MIS. Former US Marine and a former missionary. Fluent in English and Spanish. Experienced instructor. Successful business owner, international author and public speaker. 

 His LinkedIn Profile is: https://linkedin.com/in/tsheppard 

Specialties: Program management, project management, change management, process design, business case development, negotiation, multi-tier system architecture, real-time parallel distributed databases, private placements and creative finance. 

 (c) Copyright 2025 The Skillful PM LLC. All Rights Reserved. 

Monday, January 20, 2025

Becoming a Digital Nomad


Image: Freepik
by Gloria Martinez of WomenLed,org

Guest Post 

The Digital Nomad Playbook Essential Tips for Living and Working Remotely

Are you envisioning a career that transcends traditional office boundaries? The digital nomad lifestyle offers the flexibility to work from virtually anywhere, but it demands strategic planning and a proactive mindset. By making informed decisions and embracing a dynamic approach, you can create a work-life balance that aligns with both your personal aspirations and professional ambitions. This lifestyle is not just about travel; it’s about integrating work with exploration and growth.

Boost Your Skills with a Business Degree

One of the most strategic moves you can make on your digital nomad journey is to invest in a business degree. This educational path equips you with essential skills in areas like accounting, management, and communication, which are crucial for navigating the challenges of remote work. The importance of a business degree today cannot be overstated, especially with the flexibility of online programs that allow you to balance education with your entrepreneurial endeavors. This investment not only sharpens your professional skills but also keeps you competitive in the ever-evolving digital landscape.

Build a Supportive Network

Embarking on a digital nomad lifestyle is more than just packing your laptop and passport; it’s about creating a robust support network. Connecting with fellow remote workers through online platforms or local meetups can provide valuable insights and a sense of community. For instance, joining a local coworking space can lead to meaningful collaborations and friendships, transforming your journey from a solitary endeavor into a socially enriching experience.

Select the Right Laptop

When selecting a laptop as a digital nomad, prioritize performance and portability to support your remote lifestyle. Choose a lightweight yet durable model that’s easy to travel with, while ensuring it has a fast processor, sufficient RAM, and solid-state storage for seamless multitasking. A long-lasting battery and efficient charging options are essential for working on the move. Opt for a screen size that balances portability with comfort, especially if you work long hours.

Benefit from Communication-Enhancing Platforms

To thrive as a digital nomad, it’s crucial to establish a reliable set of tools for managing projects and communication. Utilizing platforms for task organization and real-time communication helps maintain a sense of connection and teamwork, regardless of where you or your team are located. These technologies streamline your workflow and support a flexible work-life balance, ensuring productivity across different time zones.

Prioritize a Healthy Lifestyle

Maintaining your health is key to a successful digital nomad experience. Incorporate regular physical activities, like daily walks or quick workouts, to boost your energy and mental clarity. A balanced diet rich in fruits, vegetables, and lean proteins is essential to keep your body fueled and your immune system strong. Staying hydrated is equally important, as it helps maintain focus and prevents fatigue during your travels.

Purchase Travel Insurance

Investing in travel insurance is essential for digital nomads, offering protection against unexpected disruptions like trip cancellations, medical emergencies, or lost belongings. Comprehensive plans provide peace of mind by covering medical expenses and emergency evacuations, especially when traveling to areas with limited healthcare access. Travel insurance can also safeguard your gear, such as laptops or cameras, crucial for remote work. Review policies carefully to ensure they align with your needs, including coverage for long-term travel or multiple destinations.

Embrace Responsible Tourism

As you explore new destinations, practicing responsible tourism is essential. Respect local customs and environments to enrich your experience and foster positive relationships with local communities. Being conscious of your environmental footprint by minimizing waste and supporting sustainable practices helps preserve the natural beauty of the places you visit. Engaging in sustainable tourism benefits local economies and reduces environmental impact.

The digital nomad lifestyle is a journey of continuous learning and adaptation. With strategies like earning a business degree, building a supportive network, and purchasing a high-quality laptop, you can create a fulfilling and responsible career path. Embrace the opportunities that come with this lifestyle, and let your experiences shape a future that is both professionally rewarding and personally enriching.

Elevate your project management skills with insights from The Skillful Project Manager and transform your approach to strategic success!

WomenLed.org aims to celebrate women’s achievements in the workplace and is dedicated to increasing the number of women-led corporations, organizations, and small businesses by educating others about women-led achievements.

Gloria Martinez loves sharing her business expertise and hopes to inspire other women to start their own businesses and seek promotions in the workplace. She created WomenLed.org to spotlight and celebrate women’s achievements.

Tom Sheppard specializes in managing large ($10mm+), high-risk, high-profile projects in the US Financial Services market. Author of "The Art of Project Management." More than 20 years experience in project management in banking and financial services with a PMP and MPM. More than 25 years experience in systems design, development, and management with a BSCS/MIS. Former US Marine and a former missionary. Fluent in English and Spanish. Experienced instructor. Successful business owner, international author and public speaker. His LinkedIn Profile is: http://linkedin.com/in/tsheppard Specialties: Program management, project management, change management, process design, business case development, negotiation, multi-tier system architecture, real-time parallel distributed databases, private placements and creative finance. 

 (c) Copyright 2025 A+ Results LLC. All Rights Reserved. 

 Your comments are welcome... Please observe some ground rules. No profanity, vulgarity, or personal attacks. Profanity, vulgarity and personal attacks not only betray a lack of vocabulary and imagination, they also are the hallmarks of bigotry, and bigotry is the hallmark of someone who is fundamentally insecure in their views. Facts are always welcome.

Tuesday, December 31, 2024

Launching a Remote Business: Essential Tips for New Entrepreneurs


Image: Freepik

by Gloria Martinez of WomenLed,org

Launching a Remote Business: Essential Tips for New Entrepreneurs

Starting a fully remote company is a bold step that offers unparalleled flexibility and the chance to tap into a global talent pool. However, this venture also presents unique challenges that require strategic planning and execution. As an entrepreneur, focusing on the foundational elements of your business can significantly enhance your chances of success.

Ensure Mobile Compatibility

In a remote company, ensuring that your communication tools are mobile-compatible is essential. This allows team members to stay connected and informed, even when they’re away from their desks. Mobile access enables real-time discussions, file sharing, and swift decision-making, which are vital for maintaining productivity. By choosing communication apps that offer mobile versions, you reduce the risk of miscommunication and keep everyone aligned.

Provide Effective Training and Support

Providing comprehensive training and support for remote work tools is crucial for your team’s success. Utilizing platforms that allow employees to access their office computers from any location ensures continuity and productivity. Additionally, tools that facilitate collaboration through visual media enhance communication and engagement. Implementing best practices for remote training, such as setting clear goals and leveraging technology, can significantly improve the effectiveness of your programs.

Establish an LLC

Forming an LLC offers numerous benefits, including protecting your personal assets from business liabilities, providing flexible management structures, and offering potential tax advantages. It’s an ideal choice for entrepreneurs seeking a balance between simplicity and legal protection. Additionally, LLCs enhance credibility with customers and partners, making your business appear more professional. You can avoid hefty lawyer fees when you file the necessary paperwork yourself or choose a service like ZenBusiness, which simplifies the process and ensures accuracy.

Maintain Cohesion with Regular Virtual Check-Ins

Regular virtual check-ins are vital for maintaining team cohesion and addressing challenges promptly. By using video conferencing tools, you can facilitate meaningful discussions and share important updates, ensuring everyone is aligned with the company’s goals. These meetings provide an opportunity to delve deeper into project progress and collaboratively develop solutions. Capturing real-time feedback can help refine your approach and enhance future meetings.

Invest in Communication Tools

Effective communication tools are crucial for maintaining seamless interaction among remote team members. As teams become more dispersed, tools that enhance coordination by aligning tasks, deadlines, and meetings ensure everyone is on the same page. These tools not only facilitate internal communication but also extend to engaging with external stakeholders, broadening your business reach. By integrating shared task lists and project timelines, you can prevent miscommunications that often lead to missed deadlines or duplicated efforts.

Protect Your Business with Antivirus Software

Safeguarding your digital assets with reliable antivirus and anti-malware software is essential for any remote startup. Despite built-in protections on devices, many users still opt for third-party solutions to bolster their security. This is particularly important as cyber threats remain a persistent risk. While antivirus software alone cannot thwart every threat, it is a critical component of a comprehensive security strategy.

Streamline Onboarding

Leveraging digital tools and platforms is crucial for optimizing the onboarding process in a remote company. By automating repetitive tasks such as document submission and benefits enrollment, you can significantly reduce the time it takes for new employees to get settled. Digital platforms provide centralized access to essential resources, ensuring new team members have all the information they need at their fingertips. Integrating tools like video conferencing and messaging apps fosters a sense of connection and inclusion from day one.

Launching a remote business demands a strategic approach and the right resources. By prioritizing effective communication, robust security measures, and efficient onboarding processes, you can build a resilient and dynamic company. Embrace these strategies to navigate the complexities of remote work and position your business for long-term success.

Unlock the secrets to successful project management by visiting The Skillful Project Manager and explore expert insights and strategies to elevate your business today!


WomenLed.org aims to celebrate women’s achievements in the workplace and is dedicated to increasing the number of women-led corporations, organizations, and small businesses by educating others about women-led achievements.

Gloria Martinez loves sharing her business expertise and hopes to inspire other women to start their own businesses and seek promotions in the workplace. She created WomenLed.org to spotlight and celebrate women’s achievements.

Tom Sheppard specializes in managing large ($10mm+), high-risk, high-profile projects in the US Financial Services market. Author of "The Art of Project Management." More than 20 years experience in project management in banking and financial services with a PMP and MPM. More than 25 years experience in systems design, development, and management with a BSCS/MIS. Former US Marine and a former missionary. Fluent in English and Spanish. Experienced instructor. Successful business owner, international author and public speaker. His LinkedIn Profile is: http://linkedin.com/in/tsheppard Specialties: Program management, project management, change management, process design, business case development, negotiation, multi-tier system architecture, real-time parallel distributed databases, private placements and creative finance. (c) Copyright 2019 A+ Results LLC. All Rights Reserved. Your comments are welcome... Please observe some ground rules. No profanity, vulgarity, or personal attacks. Profanity, vulgarity and personal attacks not only betray a lack of vocabulary and imagination, they also are the hallmarks of bigotry, and bigotry is the hallmark of someone who is fundamentally insecure in their views. Facts are always welcome.

Tuesday, November 12, 2024

The Strategic Objective of Risk Management

Photo (C) Vladek from DepositPhotos.com Used with permission.

The Strategic Objective of Risk Management

November 2024

The Skillful PM

The strategic objective of risk management is to align projects with strategy and manage the risks to maximize the probability of achieving those objectives. 

Both study and experience has shown that for an enterprise to be most effective and efficient enterprises need to align their activities to support their strategic objectives and plans. Endeavors that are not aligned typically result in wasted expenditures – meaning the consumption of resources without producing sufficiently offsetting revenues or cost-savings.

Project managers have the opportunity to play an important role in this alignment. By understanding the strategic objectives of the enterprise, project managers can evaluate proposed and in-progress projects to determine their degree of strategic alignment. When project managers believe find evidence that a project is not aligned with strategic objectives, they have a professional and fiduciary responsibility to make management aware of this misallocation of resources.

Effective Resource Management


This imperative to avoid wasting resources by aligning to enterprise strategy nearly has the power of natural law – meaning that the adverse consequences for disregarding it seem to be utterly inevitable regardless of any human opinions, intentions, or interventions.

Therefore, if we take the need for strategic alignment to be axiomatic, a law of nature and business, then it stands to reason that risk management activities must also be aligned to support the strategies of the enterprise.

Foundations of Risk Management


Foundational to the efforts of risk management is the understanding that risk is inherent in all we do. Risk is not something which can be eliminated.
  • Risk can be avoided by not doing something.
  • Risk can be moderated or mitigated, but never to zero or negative values. 
  • Risk can be transferred or shared, but even this cannot take the impact of risk to zero or negative, even when legal and financial premises argue otherwise, because legal premises can be changed. 
  • Risk can be accepted. However, acceptance does not imply a fatalistic bowing of the head and acceptance of seppuku[1].  
Each of these four approaches to risk management can be used individually or in any combination. But ultimately, there is always some portion of risk which must be accepted for any enterprise to stay in business (or for any individual to stay alive). This residual risk must be borne and managed by the enterprise.

Managing Reserves


Over the course of millennia of financial history[2], the concept of reserves has emerged as a key means to help ensure the survival of an enterprise when, inevitably, a risk becomes an issue which incurs a cost. Reserves are the last line of defense ordinarily available[3] to an enterprise to offset the costs of failure.

And what is failure? It is when an enterprise must be sold or liquidated to pay off the debts it has incurred. Those debts may be the result of ordinary business activities with their associated risks, or from taking extraordinary risks and having those risks become issues.

Risk Management


The term “risk management” can be construed in more than one way. As a result, the role of any risk management department within an enterprise can be implemented in more than one way, in accordance with the understanding of what function(s) it is to serve.

If risk management is construed as having the function of somehow controlling the risks of the enterprise then its role will be directive, meaning risk managers make decisions about what the business will and won't do. And is likely to focus on either decreasing the risks of the enterprise, or increasing the capacity of the enterprise to bear risks.

Risk can be decreased either absolutely or relatively. Absolute risk reduction comes from the cessation of certain activities, or declining to start up certain activities. Relative risk reduction is achieved by increasing reserves as needed to align with increased, or additional risks.

Capacity Management


Increasing the capacity of the enterprise to bear risks is achieved by applying the three approaches listed above. However, ultimately the amount of inherent, non-transferable, irreducible risk must be accepted and adequate reserves established to offset it.

If, on the other hand, risk management is construed as having as its objective to advise management, rather than making the decisions, then it is likely to focus on rigorously identifying and quantifying the risks associated with the activities of the enterprise.

Decide or Advise


In point of fact, regardless of whether risk management is in a decision-making or advisory role, the need to rigorously identify and quantify risks is still a central process for successful risk management. Having quantified the risks of both business as usual (BAU) activities and non-routine efforts, it is the next function of risk management to make the decision-makers of the enterprise aware of the risks so that they can make informed choices about the activities to be continued, or discontinued, started, or not-started.

To make informed decisions managers need to not only understand the nominal risk associated with an effort. They must also understand that effort in context with all the other activities and associated risks of the enterprise. Without a clear view of aggregated risk, management is forced to “play the odds” or guess which direction to take the business. Likewise, if risks are presented qualitatively rather than being quantified in terms of financial commitments for both expenses and reserves, then managers are again forced to guess.

I suggest that Risk Management is essentially an advisory function to management. This is because line management, rather than risk management is more likely to be subjected to indictment by regulators if risks are not appropriately addressed. This indictment would still likely land on line management even if the problem was that risk management regimens were faulty or inadequate. Essentially, “the buck” stops with line managers.

Working with Management


Because the primary accountability for making good business decisions rests with line management, rather than with risk management, the appropriate strategic focus for risk management is to enable appropriately risk-informed decision making by management. Making risk-informed decisions can only occur in the context of reliable risk monitoring and reporting mechanisms.

Monitoring Risk


The value of a reliable risk monitoring and reporting mechanism is to support informed management decision-making with accurate and timely views of current and impending risks and rewards both in absolute terms and in relation to the management defined risk appetite and operationally defined risk capacity. To enable such an objective requires fully quantified values for both risk capacity and risk appetite.

Risk Capacity is the maximum amount of adverse risk the enterprise can endure without failing.

Risk capacity is operationally defined because it is a function of the extent of existing and projected reserves are needed to offset existing and projected risks. This includes both the minimal reserves required by regulations and any safety margin imposed by management.

Risk Appetite is managerially defined because it is a function of how much of the risk capacity management want to consume and whether or not they want to either decrease or increase safety margins in the reserves.

Risks, risk capacity, and risk appetite must be fully quantified or reserves are meaningless because they may or may not be aligned with the actual financial impact of the risks. This means that all qualitative risks must be transformed into quantitative risks which can be addressed in terms of monetary costs potentially or actually impacting the enterprise.
  • As an example, if the risk of litigation is low and the cost of litigation ranges from $100k to $100mm, then a reserve of 0.05% of $100mm may be appropriate. If the risk of litigation rises to medium, a reserve of 20% may be appropriate. If the risk is high, it may be necessary to reserve 50% or more (up to 100%) of the $100mm potential cost. In this manner the appropriate capital reserve needed to offset the risk is calculated and appropriately set aside to offset the potential risk. The amount of the required reserves can be adjusted by management based upon their risk appetite from either a minimal amount to a maximum amount.

Conclusions


  1. Financial reserves are the only reliable means to offset accepted risks.
  2. Risk management exists as a function to inform decision-makers, not to become decision-makers.
  3. Until risks are fully and realistically quantified, decision-makers are left to doing guesswork rather than making truly risk-informed decisions.

Endnotes

[1] Seppuku is a suicide ritual from the Bushido (warrior) codes of Japan which was intended as a way to preserve some degree of honor in the face of a looming dishonor such as defeat.

[2] Reserves are also a key concept of military history, providing a commander the capacity to preserve an army in battle when the enemy either breaks through. When defeat seems to be threatening, the commitment of reserves can change the tide of battle and allow the army to triumph, rather than to be overwhelmed and destroyed.

[3] During the financial crisis of 2007 some enterprises, notably AIG Insurance, were deemed “too big to fail” and the US Government stepped in with financial resources to keep certain companies from failing when the costs of failures were more than those companies could offset with their reserves. The alternative would have been to close those companies and liquidate their assets to pay their creditors – in other words to pay the costs of their failure.

Tom Sheppard specializes in managing large ($10mm+), high-risk, high-profile projects in the US Financial Services market. Author of "The Art of Project Management." More than 20 years experience in project management in banking and financial services with a PMP and MPM. More than 25 years experience in systems design, development, and management with a BSCS/MIS. Former US Marine and a former missionary. Fluent in English and Spanish. Experienced instructor. Successful business owner, international author and public speaker. 

 His LinkedIn Profile is: http://linkedin.com/in/tsheppard 

 Specialties: Program management, project management, change management, process design, business case development, negotiation, multi-tier system architecture, real-time parallel distributed databases, private placements and creative finance. 

 (c) Copyright 2024 A+ Results LLC. All Rights Reserved. 

 Your comments are welcome... Please observe some ground rules. No profanity, vulgarity, or personal attacks. Profanity, vulgarity and personal attacks not only betray a lack of vocabulary and imagination, they also are the hallmarks of bigotry, and bigotry is the hallmark of someone who is fundamentally insecure in their views. Facts are always welcome.

Tuesday, August 10, 2021

4 Basics Every Project Management Entrepreneur Needs to Get Right

Photo Credit: Unsplash

4 Basics Every Project Management Entrepreneur Needs to Get Right

By

Gloria Martinez of WomenLed.org

 When you’re in the business of project management, it can be hard to know which steps are the right steps to help you and your projects succeed. The truth is, there are many paths to thriving with a project management business — or any other sort of enterprise. However, there are a few key elements you should get right to make the journey easier, including the basics below.

The Right Business Structure

 Have you set up an LLC for your project management business? If not, you could be missing out on some substantial tax savings. Your personal assets may also be vulnerable, but creating an LLC can be quick and simple when you use an online formation service. You can use this sort of service to look up rules in your state and then file the appropriate paperwork.

When it comes to business structures, LLCs are typically a better fit for entrepreneurs than the more popular sole proprietorship. This is because an LLC, or limited liability company, offers additional flexibility and also provides the essential asset protection mentioned above. You should do your own research to see if an LLC is right for your project management business.

The Right Connections

Are you plugged into the local business community? One of the best ways to do so is to join your local chamber of commerce organization. The benefit of being part of a chamber is that you will get to meet and network with other successful business owners in the area. This could pave the way for more project management clients and other opportunities for growth.

In addition to networking with other businesses and business owners, you also need to have the ability to connect with potential and existing customers. Increasing your digital presence via an engaging business website, social media and email communications is one of the best ways to accomplish this. If feasible you could also plan local events for more meaningful connections.

The Right Branding

Connecting with potential clients and business partners is one thing. Creating trust and demonstrating your values in these relationships is an entirely different challenge but it’s also one that can have a surprisingly simple solution. This blog post from The Skillful Project Manager explains the basics for building a brand based on integrity and trust.

In short, there are three fundamentals for molding a brand that will help your project management business enjoy long-term success: a strong work ethic; a professional and compassionate attitude towards others; and value in the services provided. Sharpening other talents and skills can help you with each of these factors and help your business thrive.

The Right Attitude

Your attitude towards others can make a huge difference but so can your attitude towards yourself, and more importantly, failure. Too many entrepreneurs are too afraid or proud to equate failure with success but the two go hand-in-hand. Or at least they should. It’s like a popular saying goes, in order to achieve great things you first have to fail over and over again.

This isn’t to say that your entire project management business needs to be a disaster but rather you need to be able to learn from and admit to mistakes as you work towards your goals. Remember, every entrepreneur makes mistakes, but only the best can learn from them, get back up, and try again. That’s what will help set you apart from the competition.

Building a successful project management business from the bottom up takes a lot of hard work and determination. It also helps to have the right tools, skills, and pointers from the start and that includes the top-recommended business elements mentioned above. Making sure you include these in your startup plans will help ensure you and your new business thrives.

Your comments are welcome... Please observe some ground rules. No profanity, vulgarity, or personal attacks. Profanity, vulgarity and personal attacks not only betray a lack of vocabulary and imagination, they also are the hallmarks of bigotry, and bigotry is the hallmark of someone who is fundamentally insecure in their views. Facts are always welcome.

Gloria Martinez loves sharing her business expertise and hopes to inspire other women to start their own businesses and seek promotions in the workplace. She started WomenLed.org to celebrate the advancements women have made and inspire women to become entrepreneurs and seek promotions in the workplace.

Tom Sheppard specializes in managing large ($10mm+), high-risk, high-profile projects in the US Financial Services market. 
  • Author of "The Art of Project Management
  • More than 20 years experience in project management in banking and financial services with a PMP and MPM. 
  • More than 25 years experience in systems design, development, and management with a BSCS/MIS. 
  • Former US Marine and a former missionary. 
  • Fluent in English and Spanish. 
  • Experienced instructor. Successful business owner, international author and public speaker. 
  • His LinkedIn Profile is: http://linkedin.com/in/tsheppard 
Specialties:
Program management, project management, change management, process design, business case development, negotiation, multi-tier system architecture, real-time parallel distributed databases, private placements and creative finance. 

 (c) Copyright 2021 A+ Results LLC. All Rights Reserved. 


Saturday, November 2, 2019

Making Your Brand


Photo Credit: (C) 2011 Keith Bell used with permission through DepositPhotos.com

Tom Sheppard
11/2/2019

Making Your Brand

You want to know how to “build your brand”? Show up, work hard, don’t be a jerk and solve people’s problems for them. It’s that simple. No matter what it is you do for a living.
I realized that Robert had succinctly summed up the core of a brand. A personal brand is all about exactly three things:
  1. Your work ethic.
  2. How you treat others.
  3. The value you deliver.

Everything else is marketing. And, if your delivery doesn't meet or exceed the hype of your marketing then your brand will, deservedly, be tarnished.
Lots of folks on LinkedIn, myself and others, will talk about how to identify, define, and promote your brand. Many will offer to coach you through the creation of your brand. Whatever they offer, if it doesn't speak to these three things first, then the offer is probably all hype and no meat.
When I think about my brand through the lenses above, it helps me makes more sense of some decisions I have made in the past. There have been engagements I turned down, even when the money was good, because I needed to protect my brand.
For example, I had a boss who wanted me to run a program for him and to manage the projects within the program. I told him that I was not willing to do that because it would result in significant failure. He was puzzled at why I would suggest that a successful project manager such as I would predict my own failure.
I told him that while the skills of both the project and program manager are alike, the key difference is their focus. While the project manager needs to be laser focused on their project, understanding the details, the interdependencies, and the players involved, this nearly mono-maniacal obsession over the details which helps the project manager succeed will cause the program manager to fail.
In contrast with the project manager, a program manager needs to be able to look at the larger picture. Seeing how the various projects fit together. Watching for emerging risks and trends in the company or marketplace which could derail some or all of the projects in the program, or devalue their results.
I told my boss that I could either manage the program, or the projects. To do both at the same time would dramatically increase the probability that I would be looking the wrong way at a critical juncture. Either I would be too focused on the details of a project to see a larger, external threat, or I would be focused on managing the bigger issues and key details would slip past me, resulting in unexpected impacts to project deliverables.
A key part of my brand is being able to successfully deliver the results my client wants. I knew that if I accepted the engagement as presented, one way or another, my reputation would likely be tarnished by missing something I should have caught. Something I would have caught if my focus were in the right place.
How has your brand management affected your willingness to take on certain engagements or clients?

Tom Sheppard is The Skillfull PM (TM) & the author of "The Art of Project Management."  He specializes in leading large ($10mm+) projects for US financial services companies. More than 20 years experience in project management in banking and financial services with a PMP and MPM. More than 25 years experience in systems design, development, and management with a BSCS/MIS. Former US Marine and a former missionary. Fluent in English and Spanish. Experienced instructor. Successful business owner, international author and public speaker. 

 His LinkedIn Profile is: http://linkedin.com/in/tsheppard 

Specialties: Program management, project management, change management, process design, business case development, negotiation, multi-tier system architecture, real-time parallel distributed databases, private placements and creative finance. 

 (c) Copyright 2019 A+ Results LLC. All Rights Reserved. 

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